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Support the Cure

West Coast Novelty is committed to the fight against Breast Cancer through our Support the Cure® line of apparel.

West Coast Novelty is proud to announce its new partnership as a Corporate Alliance Partner with The Breast Cancer Research Foundation®.

BCRF is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime, with 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs.

West Coast Novelty is pleased to announce that during 2012, we will donate $100,000 regardless of sales.

Look for our Support the Cure® line of apparel in stores every October
and Support the Cure in style!